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Officers, posing as either
employees of the retailer or customers, are stationed inside the
retailer's premises to apprehend underage persons when they attempt to buy
alcoholic beverages. The officers also have a secondary, educational role,
which is to share their expertise with the retailer's employees on such
subjects as false or fake IDs, the signs of intoxication, and the physical
and behavioral characteristics of minors.
The
objective of the program is not just to apprehend underage buyers and hold
them accountable for their acts. It is also to leave the retailer's
employees with a better understanding of their legal responsibilities and
with the knowledge necessary to fulfill them.
Establishments participating in the Cops in Shops Program display
signs on their front windows and refrigerator cases with the message
"WARNING POLICE OFFICERS MAY BE POSING AS STORE EMPLOYEES." All
Cops in Shops display materials are provided free-of-charge from The
Century Council. The
Century Council is a not-for-profit organization dedicated to reducing
drunken driving and underage drinking problems throughout the United
States. Headquartered in Los Angeles, the Council was founded in 1991 by a
small group of brewers, vintners, distillers and wholesalers.
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